This course will help you to target your audience by writing in a way that engages them.
You will understand how writing based on consumer psychology (their core desires and emotions) creates exceptional writing.
Learn the elements of writing – the planning, writing, and editing process. Create your message, big ideas and unique selling points. Know what stories your business can tell and why storytelling for businesses is important. Learn how to make your story engaging to encourage people to think, care, and act.
- Know exactly what to write to engage your reader and be confident your content hits the mark
- Grow your business through ‘attraction marketing’
- Spend less on traditional marketing
- Stand out in the content marketing jungle to attract more prospects
- Become a confident business writer.
- Understand consumer psychology principles
- Learn to dig out your unique offering
- How to craft copy for blogs, Facebook, website, etc.
Business owners and those that work in marketing and/or communications. If you want to create compelling marketing and sales materials that make your reader crave the product or service you’re selling.
What to Expect
A course packed full of tips and creative energy to get you thinking. Leave with the confidence to create copywriting that sells your business and its story to your customers.
Helena is extremely knowledgeable and is a role model for practicing and teaching business writing. I gained so many valuable insights from her Masterclass workshop.